WESTERN INTERNATIONAL GOES HITECH WITH SAP


11th August 2011
The group signs up for eWMS, a first in the Middle East


Western International has become the latest group to embrace technology to improve internal systems as well as provide better service platforms to customers.

The group, which has launched brands like GEEPAS Electronics, GEEPAS Mobile, ROYALFORD Kitchen & tableware, YOUNGLIFE Garments & Innerwear, NESTO & AL WAFA Retail, CLARKFORD Watches, NON STROP, JUDGER & DR.WALK footwear and PARAJOHN luggage, has of late been involved in streamlining internal verticals and hiring professionals to head their operational functions as part of their Corporatization program. The program is intended at revitalizing the fortunes of the group and also to galvanize its expansion plans.

  
Mr. K P Basheer
 The group has successfully implemented the SAP connectivity considering long term business requirements and scalability in mind. “The SAP augmented system would come handy as we steadily expand our business into new territories and segments, said Mr. K P Basheer, Chairman of the group. The much talked about GEEPAS Mobile range launched recently is part of the expansion to the group’s brand portfolio, he added.

It has helped in establishing a centralized control so that varied businesses at geographically distant locations can be controlled and managed easily, said the Group Director, Mr. T N Nizar.

Mr. T N Nizar
Mr. Dev Kumar, the Group Finance Head and one of the Lead players in this technology upgradation program said, “We now have a centralized data base to streamline the entire gamut of business functions from Sales, Distribution, and Inventory planning to financial analysis.”
SAP connectivity has provided a rigid system for credit Management and keeps a constant check on the whether the established norms with respect to credits are being adhered to and helps financial planning and budgetary controls.


It must be noted that it is the first time in the Middle East that a group is incorporating the acclaimed eWMS System as part of the SAP Program. eWMS is a "true" multi-warehouse/owner system that is designed to work in a paper or paperless environment. A web-based Warehouse Management system, eWMS provides companies with on-line, "real-time" insight into their warehouse operations and inventory availability.

Mr. Dev Kumar
 Architected for e-Business, with the use of JAVA, XML and other technologies, EWMS promotes visibility and the exchange of information amongst employees, customers, distributors, vendors and manufacturers. Intuitive by design, eWMS allows management and its users to become more proactive in their planning and decision making process with event-driven processing and intelligent messaging capabilities that result in operational efficiency and effective management on a global basis. 

eWMS incorporates key functionality: random and/or fixed bin locations, automatic put away /picking and replenishment, ASN's, task interleaving, lot tracking, code dating, temperature / humidity control, catch weight, kitting, QA processing, recall capabilities, multiple billing options, true multi-owner inventory at the item level, warehouse mechanized equipment interfaces, and much more, adds Dev Kumar.





Mr. E. Sreenath
Today, thanks to SAP, we also have an effective MIS to keep the management informed, which helps them arrive at the right decisions within the shortest time possible, added Mr. E. Sreenath, Finance Head of the Group’s Retail Division, NESTO, who spearheaded the go live process along with the IT Head, Mr. Lenish Kannan who said that the Customer Service tool has facilitated in serving our customers better and faster as we are able to achieve efficiency with respect to optimizing the inventory through proper planning and reordering systems put in place.
 
 
 
Mr. Lenish Kannan
 Western International Group’s foray into business started 28 years ago. They launched GEEPAS, a popular enmasse brand in Electronics in the Middle East market which was controlled by Multinational brands. GEEPAS Electronics, has today grown into one of the world’s largest Electronic product portfolio with over 1450 products in Consumer Electronics, Entertainment Electronics, Home appliances, White goods and Personal Care gadgets,   
 Within a span of 12 years, GEEPAS has already served over 120 Million customers with an established footprint in 82 countries across the globe with active own retail presence in 10 countries. At a time when only Multinational brands ruled the Electronics Business sphere, GEEPAS brought about a sea change in the thinking patterns of global businesses who watched in fascination how a company could launch a brand which is affordable to the common man while providing world class service support.

Today WESTERN INTERNATIONAL GROUP employs over 3000 employees through its various businesses and is all set to add another 2000 in the coming year through rapid expansion programs.

“We have managed to reach this far because we believed in ourselves and a pocket friendly policy for our customers” concludes Chairman, Mr. Basheer, who attributes the success of the group to his dedicated employees.

GEEPAS Mobile, the Smart New Mobile arrives in Saudi Arabia





GEEPAS Mobile Phones that has been a huge hit the UAE market has launched their full series of Phones in the Kingdom of Saudi Arabia. Branded GEEPAS Mobile after their flagship Brand, GEEPAS Electronics, the group is all set to conquer new heights in the region with its latest offering intended at the larger local and expatriate community in the Kingdom.

 

Mr K P BASHEER
Mr. K P Basheer, the Chairman of the group who leads this ambitious project said that it’s a dream come true for the group and they would try their best to bring in the best of models that could turn the whole mobile telephony in the region into a different scale altogether.

The new phones are a synergy of quality, utility and costs with excellent service support, the hall mark of the group, says Sajith Gopinath, Head of GCC Sales who has been instrumental in launching the Mobile in the UAE market and leads this ambitious project of the group.



Mr SAJITH GOPINATH
The group is introducing 4 categories, GNEX, BIZX, MUSIX and CHILLEX. GEEPAS Mobile would cater to all economic classes for whom the entire range would be value for money. Introducing over a dozen models in these 4 categories, these phones are not only excellent in quality but also is covered by the phenomenal service support, the hall mark of the group which has built a successful empire over the last two decades.


In an era where the mobile is a style statement, the GEEPAS Mobile would be a reflection of one’s pride and personality and would definitely give other brands a run for their money, says Mr. Siddeque Meethalekoroth, Managing Director of the group in Saudi Arabia. We have served over 120 Million customers in the last decade and we sure that our new Mobile phones also would be accepted by our loyal customer base in the Kingdom, adds Mr. Siddeque.





 Western International Group owns and manages over 12 brands that cater to a cross section of the market. From GEEPAS (Consumer Electronics & Mobile Phones), NESTO (Retail Chains), YOUNGLIFE (Garments and Innerwear), ROYAL FORD (Cookware & tableware), CLARKFORD (Watches), PARAJOHN (Leather and footwear) to PARRYLIFE (Blankets) and BABYPLUS (baby products), the group has steadily grown since its inception 28 years ago. Market leaders in several segments, the group has footprint in 85 countries and employs over 3000 employees with own offices in UAE, Bahrain, Saudi Arabia, Kuwait, Oman, Hong Kong, China, India, Thailand and Kenya.

Our New Venture - OLSENMARK


Our New Venture - OLSENMARK

Wishing Success In Future

Western International Group launches New Mobile phone; GEEPAS Mobile, the smart new phone arrives in UAE

 
Western International Group has launched a new series of Mobile Phones that has hit the UAE markets. Branded GEEPAS Mobile after their flagship brand, GEEPAS Electronics, the group is all set to conquer new heights in the new segment.

Mr. K P Basheer, the Managing Director of the group who leads this ambitious project said that it’s a dream come true for the group and they would try their best to bring in the best of models that could turn the whole mobile telephony in the region into a different scale altogether.

The new phones are a synergy of quality, utility and costs with excellent service support, the hall mark of the group, says Mr. Krishna Kumar, Vice President of the group who brings with him 3 decades of experience and is leading this ambitious new project.

Mr. Sajith Gopinath, Head of Sales said that the group is introducing 3 categories, GNEX, BIZX and MUSIX, the GEEPAS Mobile would cater to all economic classes for whom the entire range would be value for money. By beginning of March, there would be more than 12 models that would reflect on not just class but the edge of technology.

In an era where the mobile is a style statement, the GEEPAS Mobile would be a reflection of one’s pride and personality and would definitely give other brands a run for their money. Western International Group plans to enter the African and Indian markets soon with GEEPAS Mobile in the forthcoming months.

Western International Group is a $1.6 Billion enterprise which owns and manages over 12 brands that cater to a cross section of the market. From Consumer Electronics, Retail Chains, Garments and Innerwear, Cookware & tableware, Leather and footwear to Blankets and baby products, the group has steadily grown since its inception 28 years ago. Market leaders in several segments, the group has footprint in 85 countries, the group employs over 3000 employees and has own offices in UAE, Bahrain, Saudi Arabia, Kuwait, Oman, Hong Kong, China, India, Thailand and Kenya.

SAP Felicitation Ceremony


SAP FELICITATION CEREMONY

Recently Geepas Implemented SAP in Whole GCC.On the successful Implementation of SAP we organized SAP felicitation Ceremony on 16th december 2010 in MOVENPICK Hotel. So we are just showing some of its moment in this.



















Western Internatioanl L.L.C

Western International Group, parent company of GEEPAS began its business operations in 1984 with a modest business in country of Bahrain. Today Western International Group is a diversified business conglomerate with interests in Electronics Products, Household Items, Garments, Leather Accessories, Fashion Accessories and Retail Chains and its headquarters based in vibrant business city of Dubai, U.A.E. Our Websites